Walmart
Overview
Crossborders is proud to be the Digital Agency of Record for the Public Affairs Department of Walmart. Through a number of initiatives across a number of mediums Crossborders is helping Walmart with its urban market entry strategy.
Live Better Network
The Live Better Network is designed to inspire, teach and create positive community action. The full site will launch in the winter of 2012 and will become a portal for positive community action.
Walmart NYC
Walmart NYC is an advocacy-based campaign surrounding the efforts to bring a Walmart to NYC. We work in tandem with the Walmart Public Affairs Department on a daily basis to manage the microsite, the Walmart NYC Facebook page as well as create video content to support the efforts. Recent episodes of “The Walmart Report” were seen by over two million New Yorkers through Taxi TV.
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